Re: Conservation psychology - What's it gonna take?

Hey Eric,
For me the triple bottom line has to apply in all cases, even $70 worth of electricity creates a demand on the grid, demand on the grid is used to justify nuclear or worse coal fired power plants. Solar hot water is easily DIY'ed. Having said that, I am currently locked into the grid by living in someone else's house. Hopefully within a year or so I will be moving towards getting off grid again.

You are right about it being utterly unreal, when the externalities are factored in and we are paying the true costs in the bill instead of taking it from our children and grandchildren perhaps we will change, I fear that by then it will be too late. The rest of this comment is from a post I placed on my blog today.

Much of the science suggests that a 2ºC rise in global temperature is locked in, with it's attendant sea level rise, impacts on water scarcity and food production. All those impacts will be a fond memory to your grandchildren as they begin to experience 5ºC to 7ºC rises due to our negligence. The rising tide of information has washed away the sand from our buried heads. We won't be able to say "Oh we didn't know, the Fox channel didn't tell us about it", what will be crystal clear is, we knew and we didn't care. We chose to burn food, over-heat and cool our homes, over-consume anything we could get our hands on, spend our resources building theme parks instead of solar and wind power plants, we even chose to build more coal fired power plants and removed mountaintops so we might never have to risk missing an episode of "Lost"!
As we did so, the rich got richer, the poor got poorer, and millions of people died, as well as most of the wildlife on the planet.

To quote the Tragically Hip "Desperate times call for desperate measures"