Re: Conservation psychology - What's it gonna take?

I don't see price as changing how people act. Prices have not factored in the actual cost of non-renewable resources; or using armies to maintain chat access. We will see rationing first - and perhaps that will do something. If I hear of another moron complaining about gasoline at $1.30/L (Canadian) I'll start throwing stones (my house is not made of glass - it's sugar!). Really - if these people looked at the cost of their vehicle; they'd realize that the cost of fuel is minor - minor compared to the purchase price, or the cost of maintance, or insurance and licensing.